Social media marketing is all the buzz everywhere you turn these days and you do need to get in on it. This media is not going away and it will only become more of a staple advertising method for all types of businesses.
“Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.” Wikipedia
Whether you have a product or service that caters to B2B or consumer you can benefit from social advertising and marketing. However there are different strategies whether you are marketing to a niche market, regional or nationwide so you have to learn how to best target for your particular business.
How can you market through social networks?
The first thing to learn is how best to target your market. Are you selling your product or service to consumers or to businesses? Are you ready to support the traffic in which you hope to create through phone scripts and an updated website? How will you turn these inquiries into sales?
- Google +
Above are only the three larger social networks, there are so many more out there it can be scary. You really do need professional help to get the most from your efforts and marketing dollars. A good ad agency can help you navigate these waters and push your business into the social networks without as large of learning curve as if you attempt it yourself.
* image above by buildingsocialequity.com