Advertisers and marketers are trying to find novel ways to connect with consumers by utilizing new media, new advertising platforms and new types of claims to get their message heard and their products noticed. While these cutting-edge strategies and techniques have the potential to revolutionize advertising, they also pose serious regulatory and legal risks. In-house counsel for brand companies, marketers, advertising agencies and outside counsel not only need to know what the new advertising trends are, they need to know how to prevent government scrutiny, avoid consumer litigation and protect their IP assets when following these trends.
American Conference Institute’s 22nd National Advanced Forum on Advertising Law has been designed to provide the high-level, in-depth information you need to best represent your clients as the advertising landscape evolves. Going beyond simply identifying trends, this conference provides practical tips and strategies for avoiding legal and regulatory pitfalls associated with advertising campaigns that push the envelope. Our faculty of experienced counsel from a diverse, cross-section of industries will provide specifi c and detailed information you can use in your everyday practice. Learn how other companies are:
Utilizing decisions in recent claim substantiation cases to bolster substantiation procedures
Reaching common ground on agency compensation in agency/client agreements
Drafting rules for contests and sweepstakes
Contracting with third-party service providers who collect information for behavioral marketing
Keeping federal and state regulators at bay
In addition to comprehensive content, ACI’s 22nd National Advanced Forum on Advertising Law also delivers excellent networking opportunities. Each year 75% of our attendees are in-house counsel and marketing executives from leading advertisers. Networking breakfasts, breaks, lunches, and the interactive Ad Lounge provide several opportunities throughout the conference to interact with other attendees. Th is advanced forum off ers you the ability to meet leaders in the industry and have substantive discussions on the most pressing issues faced by advertisers.
Register now to ensure your place at what is sure to be a sold-out event! Call 1-888-224-2480, fax your registration form to 1-877-927-1563, or register online at www.americanconference.com/advertising Location: Marriott East Side Hotel, New York