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Continuity – Continuity…

advertising continuity

con·ti·nu·i·ty

“the unbroken and consistent existence or operation of something over a period of time.”

You would think that every business out there would have learned something from one of the first and still largest advertisers on the planet, “Coke“. But the lesson seems to have fallen on deaf ears. Time and time again I see businesses changing their logos or even their image looking for that magic bullet. The “magic bullet” is time, that’s right time. Only over time can you become known as THE product or service everyone is using but every time you change your logo, image or even your company colors it is like starting over and having to start the branding process all over again from scratch.

What Can You Do About It?

Successful branding comes from years and even decades of presenting the same look to consumers.

  • Develops trust in a company, product or service.
  • Becomes a household name.
  • Appears to be the one to buy.

We have seen companies that do not watch their other outlets or franchisees and the image they portray which can be damaging to your company’s image. You always want every facet of your company to be in sync with the vision, mission and yes the look and image you want portrayed.

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