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Does Advertising Work?


Clients have come to us after running an advertising campaign and tell how it didn’t work. They even question advertising itself and its effectiveness. Here is my response to all the doubters. Media’s purpose is to get your message in front of as many people as it can. If your advertising message is being seen […]

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Continuity – Continuity…

advertising continuity

con·ti·nu·i·ty “the unbroken and consistent existence or operation of something over a period of time.” You would think that every business out there would have learned something from one of the first and still largest advertisers on the planet, “Coke“. But the lesson seems to have fallen on deaf ears. Time and time again I […]

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