- About Advertising
- Fake Medical Doctors Excuse Notes - a Great Way to Slip Out of Work or School. Posted By : Gen Wright
- Internet Marketing...The Magic of Voice Broadcasting Posted By : Craig Bradburn
- SEO to Increase Traffic Posted By : Davinder
- About Marketing
- Marketing your Agency
- Multiply your Earnings with your Own Video Products! Posted By : GOVIND SINGH
- Build Some Buzz into your Marketing Strategy
- Ad Agency Tips
- Sekonda to One Seksy Brand - How to Sell Lots of Watches
- Google Adsense is Wonderful Tools in the Popular Google Search Engine
- How to Create Your Own Info Product Creation?
- Advertising Articles
- GOOD ONLINE DIRECTORIES like old fashion yellow pages you have
- Marketing your Agency
- The Advantages of Online Advertising Agencies
- Careers in Advertising
- Evening Chronicle (Newcastle, England) - Advertisement Feature - Career chance
- Oklahoma Nurse - Discover the advantages of career websites
- Business Wire - American Association of Advertising Agencies to Sponsor "Diversity in Advertising Career Day" on April 22, 2009, in NYC in an Ongoing Effort to...
- Digital Advertising
- Website Design and Development: Conversion Content Marketing
- Is an Ad Career For You?
- Digital advertising is watching you!
- Media Type - Direct
- The History Of Leaflet Distribution Posted By : Shaun Parker
- Make The Most Of Leaflet Distribution In London Posted By : Shaun Parker
- Some Important Points on Direct Mail Marketing Posted By : Daegan Smith
- Media Type - Outdoor
- Guns Magazine - Sluggin' deer: the 12-gauge browning gold rifled deer stalker fills the freezer with tasty corn-fed Iowa venison
- Business Wire - Hypercom Artema Modular Unattended Payment Terminal Receives Interac Association Device Certification in Canada
- California Bookwatch - Best of Photographic Lighting
- Media Type - Print
- Market Wire - Zmags Takes Digital Publishing to New Dimensions With Rich Media Features in Zmags Publicator 3.0
- Market Wire - Electronic Media to Fuel Growth in School Library Materials Market, Says Simba Information's "School Library Market Report 2008-2009
- PR Newswire - Information Management Network Responds to New York Post Story
- Media Type - Radio
- Reference & Research Book News - Writing for television, radio, and new media, 9th ed
- Market Wire - Jim Stickley From FT Press and Jeremy Buck From Diskeeper to Be Featured on Let's Talk Computers (R)
- Business Wire - Jim Stickley from FT Press and Jeremy Buck from Diskeeper To Be Featured on Let's Talk Computers
- Media Type - Television
- Market Wire - Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision
- Reference & Research Book News - A word from our viewers; reflections from early television audiences
- Market Wire - REMINDER: Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision
Digital advertising is watching you!
11/03/2008 - By timesonline.co.uk Interactive Billboards
Think of them as billboards 2.0. Where traditional hoardings flapping paper promoting outdated products once stood, digital adverts are now watching you watching them. Think you can ignore them? Think again. The latest ads use smells and 3-D visuals to catch your attention, even beaming sound messages to cut through the clamour of a busy street.
Whereas advertisers were once happy simply to place posters for doughnuts near police stations, they now insist on knowing who is viewing their adverts. Companies such as Quividi, a French marketing technology firm, are happy to oblige.
Quividi installs camera systems in billboards and a computer analyses passers-by. We know this many people have walked in front of the screen, how many turned to face the ad, and how long they looked at it, says Paolo Prandoni, Quividis chief scientific officer. We can even tell their gender with an accuracy of 85% and measure who approaches to find out more.
Quividi has digital adverts that change depending on whether a man or woman is watching and is working on upgrading its system to detect different ages and even family groups. The company insists no data are permanently recorded.
One customer of Quividi is Motomedia, a Glasgow advertising agency that specialises in interactive shop windows. A campaign for the ITV show Pushing Daisies used sound, video and even a vent pumping out the smell of freshly cut grass, all controlled by Quividis technology.
Kenny Maclean, Motomedias founder, says: This is a society where all businesses measure the performance of consumers. Audience measurement showed that our original static advert wasnt effective, so we put the video on a four-minute loop.
Holosonic, a US technology company, is taking the idea one step further. It has developed the Audio Spotlight, a system that fires a beam of sound onto a small area from a distance of more than 60ft. The effect, the company claims, is to startle and entertain pedestrians without being audible to anyone outside the zone.
If that wasnt intrusive enough, three Xscape ski centres are the first UK locations to use 3-D ads with images that jump out 2ft from the screen.
Can we expect 3-D soap packets and jingles beamed into our heads as we commute to work? Roadside billboards require planning permission that can be refused on the grounds of road safety or local amenity hurdles that video screens and sound beams are unlikely to clear. High street shopping is another matter. A legal loophole means even noisy, smelly shop windows dont require planning permission, just a local authority advertising permit.
One scrap of comfort comes from Bill Wilson of the Outdoor Advertising Association. We did see talking posters in the past, he says, and the number of complaints was incredible.
