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Quenzel & Associates, Inc.
Unique Customer Insights. Better Business Results.
Our integrated Branding, Advertising, Web Design & Internet Marketing agency focuses on uncovering new & unique insights into a client's' customers & then turning those insights into effective ...
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Our integrated branding, advertising, web design & internet marketing processes start by clearly identifying whose thinking we wish to influence. We consider what other brands offer the same or similar benefits, how the core target views our client's brand today & how we want them to view the brand as a result of our branding, advertising & web design & internet marketing.
Insightful Branding, Advertising, Web Design & Internet Marketing.
We Seek & See the Big Picture - Focused & Fact-Based.
To win in today's hyper-competitive marketplace, a clearly differentiated brand with a highly relevant value proposition is a clear competitive advantage. To help clients identify new sources of competitive advantage & sharpen their brand message, we developed the Q&A Marketing Audit. This unique agency service helps clients sift out the key customer & competitive facts, develop meaningful relationships between them & see their brand from the consumer’s perspective.
Q&A Marketing Audits isolate the big ideas to motivate consumer behavior change. By quantifying the most important elements of a client's Marketing Mix and Brand Value Proposition, our branding, advertising, web design & internet marketing teams can identify the key drivers of brand choice within a category, measure the relative value customers place on the various aspects of a client's offering and determine which elements of a clients brand value proposition customers' perceive as noticeably different & better than the competition.
Innovative Branding, Advertising & Web Design & Internet Marketing.
We Believe in the Great Marketing Vision.
The key to developing an integrated branding, advertising, web design & internet marketing strategy lies in the understanding & descriptions of the various target segments — different people, who seek different benefits & assess risks differently — who therefore perceive their competitive choices differently & have different current perceptions of your brand.
Q&A Strategic Marketing Plans define the best way to win in the marketplace. They specify tangible branding, advertising, web design & internet marketing actions to acquire new customers (generate leads/convert prospects), maximize share-of-wallet (cross-sell, up-sell & repeat sales) & drive customer loyalty (customer experience, customer relationship management & customer rewards).
Imaginative Branding, Advertising & Web Design & Internet Marketing.
To develop an effective & compelling Messaging Architecture along with a unique Graphic Identity, our team arrays the various benefits our client's core target prospects seek into three distinct groups: Rational Brand Benefits (basic product or service functions), Sensory Brand Benefits (the touchy, feely physical aspects of the product like the packaging or method of delivery) and the Emotional Brand Benefits (how people feel about the brand, themselves & about others for using it).
Our Work Ethic is Results-Driven.
Process & Performance-Driven Branding, Advertising & Web Marketing Agency.
Our advertising agency's Marketing style consistently delivers results. Q&A's Marketing Metrics process enables us to quickly & accurately test a variety of advertising creative & media alternatives in the marketplace. This allows us to cut unproductive marketing efforts and redirect Branding, Advertising & Web Marketing resources to those ideas achieving the greatest marketing success.