With deep experience in each of these segments, we offer insights to affect consumer behavior at key stages of their purchase cycle to help drive acquisition, loyalty and brand affinity. Whether we’re increasing ADT for casinos, acquiring high-D.A.R.T. producing customers for brokerages or driving transactions and average check at retail, we start with a process that draws on the persuasive power of story structure to create enduring bonds and ultimately more sales.
ESW Partners employs a field-tested process we call StoryBranding, an approach designed to find consumer insights that other branding approaches overlook. Instead of trying to manufacture brand affinity, StoryBranding finds genuine, credible brand value that already exists and amplifies it among a brand’s best prospects and across all touchpoints, including employees. But that’s just the beginning. Check out our website at www.eswpartners.com for case studies highlighting results.
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