More consumers now use the internet to research local products and services than the Yellow Pages.
On some level, you’ve no doubt suspected this was the case for some time. In 2008 online local search overtook all other sources used by consumers to find local businesses, including printed yellow pages, local newspapers and directory assistance. And now two major studies show that 97% have used the internet to research local products and services, while 85% have used the Yellow Pages in the last year*. The fact remains that for many new and established small and medium-sized businesses, Yellow Pages advertising is often the largest yearly advertising expenditure.
Establishing or optimizing your website is less expensive than Yellow Pages advertising and most other forms of traditional advertising. It doesn’t lock you into yearly contracts, is very easy to correlate exact ROI for every dollar spent, and it can be updated more than once per year! Let us provide you with a free estimate and marketing analysis, and prove how you can receive more revenue and market share for your hard earned advertising dollars.
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